Online Focus Groups: the necessary migration

Online Focus Groups: the necessary migration

Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are familiar with this word, why is it that innovating seems to be something complicated? Perhaps, because adapting to changes is not...
Preventing Non-Response Bias in Market Research

Preventing Non-Response Bias in Market Research

We have all been there – working our way through a winding questionnaire only to abandon it halfway through. There is often a correlation between factors such as a respondent’s age, sex, and social status, and whether they finish the survey. These factors can also...
Why is diversity so important in market research?

Why is diversity so important in market research?

Pepsi, Dove, ASOS… What do all these companies have in common? Well, they’ve all made some pretty big and most definitely avoidable mistakes when it comes to diversity and inclusion. Such culturally insensitive mistakes usually end up with a huge backlash from...