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Why is diversity so important in market research?
Pepsi, Dove, ASOS… What do all these companies have in common? Well, they’ve all made some pretty big and most definitely avoidable mistakes when it comes to diversity and inclusion….
Changing logos is a start, but experts say racialized brands need to do even more
In light of renewed discussions around anti-Black racism and police brutality, several well-known brands like Aunt Jemima have recently decided to change their name, logo and internal structures in an…
Show Me The Money: 4 Tips to Work Within Your MR Budget
Keeping a project on budget (or, dare we say, under budget!) tops all of our priority lists. While there is no catch-all solution, we’ve assembled the following list that can…
Diversity in Market Research: Get It Right or Get Left Behind
When it comes to market research, what’s more important than accuracy and relevance? What’s more accurate and relevant than ensuring diversity in studies to fairly reflect the views of the…
8 Examples Of When To Use Online Research
When it comes to qualitative research, in-person research is the gold standard. With in-person research, you get non-verbal cues and group dynamics that can enhance insights. Inevitably, there are times…
5 Reasons Moderators Choose Virtual Research
We’re living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualitative studies, may at first…
5 Ways Market Research Surveys Can Reduce Business Risk
Research informs decisions; good research helps ensure business success. Investigation, experimentation, analysis: when done correctly, these and other types of research endeavors provide a solid foundation on which companies can…