by Ethos Researcher | Nov 3, 2020 | Uncategorized
Collage research identifies community as a powerful space where all consumer segments engage with the universal Group Trait of Connection. Here’s what brands and marketers need to know about community across race and ethnicity. Human beings are social by nature. No...
by Ethos Researcher | Aug 7, 2020 | Uncategorized
Collage Group’s Multicultural Passion Points research includes the latest insights on the topics and activities where multicultural consumers invest their time, money, and enthusiasm. The research covers Hispanic, Black, Asian and White consumers as part of our...
by Ethos Researcher | May 14, 2020 | Uncategorized
Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are familiar with this word, why is it that innovating seems to be something complicated? Perhaps, because adapting to changes is not...
by Ethos Researcher | Feb 27, 2020 | Uncategorized
We have all been there – working our way through a winding questionnaire only to abandon it halfway through. There is often a correlation between factors such as a respondent’s age, sex, and social status, and whether they finish the survey. These factors can also...
by Ethos Researcher | Nov 9, 2019 | Uncategorized
Pepsi, Dove, ASOS… What do all these companies have in common? Well, they’ve all made some pretty big and most definitely avoidable mistakes when it comes to diversity and inclusion. Such culturally insensitive mistakes usually end up with a huge backlash from...
by Ethos Researcher | Aug 10, 2019 | Uncategorized
In light of renewed discussions around anti-Black racism and police brutality, several well-known brands like Aunt Jemima have recently decided to change their name, logo and internal structures in an effort to eliminate stereotypes and discrimination. While these...
