by abhay | Sep 12, 2024 | Uncategorized
Understanding generational differences is crucial for businesses looking to effectively market their products and services. Each generation, shaped by unique historical and cultural contexts, exhibits distinct patterns of consumer behavior that have significant...
by abhay | Sep 11, 2024 | Uncategorized
Canada is becoming increasingly diverse, with ethnic minorities expected to represent a large part of the population in the years ahead. As this shift happens, businesses need to rethink how they conduct market research to better understand and connect with different...
by abhay | Sep 11, 2024 | Uncategorized
The Digital Revolution in Qualitative Research Qualitative research is changing rapidly, driven by new technology and evolving participant behavior. As the digital world expands, traditional research methods are being supplemented—and sometimes replaced—by virtual...
