Trusted by industry leaders:
Why Teams Choose EthosMR
We work as an extension of your insights team, combining technical excellence with a human touch
“Working with Ethos Market Research completely changed how we approach research. Their team doesn’t just deliver data - they deliver clarity. Every project feels seamless, insightful, and genuinely collaborative.”
Head of Client Services
Bell Media
Case Studies
Shopper Research
In-store video research at scale
A national beverage display study with bilingual recruitment and two-stage video QA across grocery, discount and convenience retail.
300shopper videos150respondents3retail channels
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International Fieldwork
Cost-of-living data across five markets
An online-first, fieldwork-second model in Jakarta, Santiago, Athens, Tokyo and Singapore.
5international markets110pricing items standardized
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Solutions
AI Voice Agents
AI voice agents that screen and recruit research participants by phone, around the clock.
Panels and Sampling
Online panels and sample across Canada, the US and global markets, including multicultural and hard-to-reach groups.
Recruitment
Focus groups, in-depth interviews, in-home and in-store research, including niche and hard-to-reach audiences.
Quant Surveys
Online and mobile surveys and trackers, usually launched within 24 hours of programming sign-off.
Shopper and Retail Studies
In-store, video and shopper research that captures real behaviour at the point of purchase.
Translation and Localisation
Multilingual research with culturally adapted questionnaires, including Canadian French.
Analysis and Reporting
Data processing, tabulation, analysis and reporting that turn results into decisions.
Data Quality and Compliance
Digital fingerprinting, fraud detection and multi-step validation of every respondent.
Survey Programming
Survey programming, testing and hosting for complex quantitative studies.
Industries Served
From global enterprises to grassroots organizations, Ethos Market Research brings deep sector knowledge, multicultural reach, and data-driven intelligence to every challenge.
B2B
Reach professionals and business leaders with precision and trust.
Consumer
Understand what motivates everyday shoppers and brand choices.
Medical
Gather insights from patients and healthcare professionals safely.
Automotive
Explore how drivers think, shop, and choose their next vehicle.
Big Tech
Support major tech firms with global, data-driven market intelligence.
Ethnic Demographics
Access authentic voices across North America's diverse communities.
“EthosMR brings a rare combination of cultural intelligence and methodological rigor. They helped us reach diverse communities across Canada and the US with authenticity and respect. Their attention to respondent experience and data integrity gives us total confidence in every study.”
Sandra V.
Research Director, TD Insights
