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Gen Z vs. Millennials: Corporate Habits and Preferences
In today’s fast-changing corporate world, it’s essential to understand how different generations operate and what they prefer in the workplace. This knowledge can help create a more productive and positive…
Latest Housing Affordability Trends in Canada
Housing affordability has emerged as a critical issue in Canada, overshadowing other traditional concerns such as unemployment, healthcare, and the environment. The 2023 Focus Canada survey by the Environics Institute…
5 Reasons You Should Hire a Market Research Firm
Are you looking to identify new potential markets, launch the next great product, or target your ideal customers? If so, then market research is a logical next step. But if…
3 Industries Where Online Panel Research Is a Must-Have
In today’s hectic world, it’s important to have access to information. Information provides a foundation on which our decisions can be based, providing evidence for actions that are more reliable…
Connecting with Gen-Z to Build and Strengthen Financial Institution Relationships
As technology has advanced rapidly over the past two decades, it has impacted consumer behavior in various ways, including how they interact with their financial institutions. The youngest generation of…
3 Reasons Why Online Surveys Are Better Today Than a Year Ago
Digital and Tech Help Online Sample Buyers Participate in Better “Experience Economy” If you ask most researchers about online surveys I think most would agree they’ve become a principle practice…
“Community” Means More for Multicultural Consumers
Collage research identifies community as a powerful space where all consumer segments engage with the universal Group Trait of Connection. Here’s what brands and marketers need to know about community…
Understanding Black Consumer Passion Points: Music, Fashion, Religion
Collage Group’s Multicultural Passion Points research includes the latest insights on the topics and activities where multicultural consumers invest their time, money, and enthusiasm. The research covers Hispanic, Black, Asian…
Online Focus Groups: the necessary migration
Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are familiar with this word, why is it…
Preventing Non-Response Bias in Market Research
We have all been there – working our way through a winding questionnaire only to abandon it halfway through. There is often a correlation between factors such as a respondent’s…