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5 Reasons You Should Hire a Market Research Firm
Are you looking to identify new potential markets, launch the next great product, or target your ideal customers? If so, then market research is a logical next step. But if…
3 Industries Where Online Panel Research Is a Must-Have
In today’s hectic world, it’s important to have access to information. Information provides a foundation on which our decisions can be based, providing evidence for actions that are more reliable…
Connecting with Gen-Z to Build and Strengthen Financial Institution Relationships
As technology has advanced rapidly over the past two decades, it has impacted consumer behavior in various ways, including how they interact with their financial institutions. The youngest generation of…
3 Reasons Why Online Surveys Are Better Today Than a Year Ago
Digital and Tech Help Online Sample Buyers Participate in Better “Experience Economy” If you ask most researchers about online surveys I think most would agree they’ve become a principle practice…
“Community” Means More for Multicultural Consumers
Collage research identifies community as a powerful space where all consumer segments engage with the universal Group Trait of Connection. Here’s what brands and marketers need to know about community…
Understanding Black Consumer Passion Points: Music, Fashion, Religion
Collage Group’s Multicultural Passion Points research includes the latest insights on the topics and activities where multicultural consumers invest their time, money, and enthusiasm. The research covers Hispanic, Black, Asian…
Online Focus Groups: the necessary migration
Innovate. A verb we all know and have heard before. It means changing or modifying something, introducing something new. So, if we are familiar with this word, why is it…
Preventing Non-Response Bias in Market Research
We have all been there – working our way through a winding questionnaire only to abandon it halfway through. There is often a correlation between factors such as a respondent’s…
Why is diversity so important in market research?
Pepsi, Dove, ASOS… What do all these companies have in common? Well, they’ve all made some pretty big and most definitely avoidable mistakes when it comes to diversity and inclusion….
Changing logos is a start, but experts say racialized brands need to do even more
In light of renewed discussions around anti-Black racism and police brutality, several well-known brands like Aunt Jemima have recently decided to change their name, logo and internal structures in an…