Our Blog
How Generational Differences Are Reshaping Consumer Behavior in 2024
Understanding generational differences is crucial for businesses looking to effectively market their products and services. Each generation, shaped by unique historical and cultural contexts, exhibits distinct patterns of consumer behavior…
Why Understanding Canada’s Multicultural Market Starts with Ethnic Panels
Canada is becoming increasingly diverse, with ethnic minorities expected to represent a large part of the population in the years ahead. As this shift happens, businesses need to rethink how…
From the Comfort of Home: How Virtual Focus Groups Are Changing the Game.
The Digital Revolution in Qualitative Research Qualitative research is changing rapidly, driven by new technology and evolving participant behavior. As the digital world expands, traditional research methods are being supplemented—and…
The Reading Habits of Canadians: A Look at the Numbers for Read a Book Day
In honor of Read a Book Day, let’s take a closer look at how Canadians engage with literature. Recent surveys from BookNet Canada reveal intriguing insights into the country’s shifting…
The PR Fallout of “It Ends With Us” and Domestic Violence Awareness in North America
The film adaptation of Colleen Hoover’s bestselling novel It Ends With Us has recently found itself at the center of controversy, not for its content, but for its marketing strategy. Starring Blake…
Indigenous Peoples of Canada: Vital Contributors to the National Economy
Canada’s Indigenous peoples have long been integral to the country’s economic fabric, but their contributions are often overlooked or undervalued in mainstream economic discussions. However, recent data paints a compelling…
Gen Z vs. Millennials: Corporate Habits and Preferences
In today’s fast-changing corporate world, it’s essential to understand how different generations operate and what they prefer in the workplace. This knowledge can help create a more productive and positive…
Latest Housing Affordability Trends in Canada
Housing affordability has emerged as a critical issue in Canada, overshadowing other traditional concerns such as unemployment, healthcare, and the environment. The 2023 Focus Canada survey by the Environics Institute…
5 Reasons You Should Hire a Market Research Firm
Are you looking to identify new potential markets, launch the next great product, or target your ideal customers? If so, then market research is a logical next step. But if…
3 Industries Where Online Panel Research Is a Must-Have
In today’s hectic world, it’s important to have access to information. Information provides a foundation on which our decisions can be based, providing evidence for actions that are more reliable…