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Canada’s Immigration Slowdown: What It Means for the Economy and Society
Canada, long known for its welcoming stance on immigration, is embarking on a significant policy shift that will reshape its demographic landscape in the coming years. The federal government has…
Millennials, Gen Z, and the $1.7 Trillion Shift in Canada’s Retail Market
Canada’s diverse consumer landscape is evolving rapidly, with Millennials and Gen Z emerging as powerful forces shaping the retail sector. As these younger generations gain purchasing power, their unique preferences…
Canada’s Religious Diversity: A Reflection of Its Multicultural Identity
Canada’s religious landscape is undergoing a profound transformation, painting a picture of a nation in spiritual flux. As we delve into the latest census data and research findings, we uncover…
The Future of Multicultural Market Research in Canada
As Canada’s population grows and becomes more diverse, businesses and marketers face the challenge of adapting their strategies to better connect with the country’s increasingly multicultural consumers. With the Canadian…
How Generational Differences Are Reshaping Consumer Behavior in 2024
Understanding generational differences is crucial for businesses looking to effectively market their products and services. Each generation, shaped by unique historical and cultural contexts, exhibits distinct patterns of consumer behavior…
Why Understanding Canada’s Multicultural Market Starts with Ethnic Panels
Canada is becoming increasingly diverse, with ethnic minorities expected to represent a large part of the population in the years ahead. As this shift happens, businesses need to rethink how…
From the Comfort of Home: How Virtual Focus Groups Are Changing the Game.
The Digital Revolution in Qualitative Research Qualitative research is changing rapidly, driven by new technology and evolving participant behavior. As the digital world expands, traditional research methods are being supplemented—and…
The Reading Habits of Canadians: A Look at the Numbers for Read a Book Day
In honor of Read a Book Day, let’s take a closer look at how Canadians engage with literature. Recent surveys from BookNet Canada reveal intriguing insights into the country’s shifting…
The PR Fallout of “It Ends With Us” and Domestic Violence Awareness in North America
The film adaptation of Colleen Hoover’s bestselling novel It Ends With Us has recently found itself at the center of controversy, not for its content, but for its marketing strategy. Starring Blake…
Indigenous Peoples of Canada: Vital Contributors to the National Economy
Canada’s Indigenous peoples have long been integral to the country’s economic fabric, but their contributions are often overlooked or undervalued in mainstream economic discussions. However, recent data paints a compelling…