by abhay | Sep 12, 2024 | Uncategorized
Understanding generational differences is crucial for businesses looking to effectively market their products and services. Each generation, shaped by unique historical and cultural contexts, exhibits distinct patterns of consumer behavior that have significant...
by abhay | Sep 11, 2024 | Uncategorized
Canada is becoming increasingly diverse, with ethnic minorities expected to represent a large part of the population in the years ahead. As this shift happens, businesses need to rethink how they conduct market research to better understand and connect with different...
by abhay | Sep 11, 2024 | Uncategorized
The Digital Revolution in Qualitative Research Qualitative research is changing rapidly, driven by new technology and evolving participant behavior. As the digital world expands, traditional research methods are being supplemented—and sometimes replaced—by virtual...
by abhay | Sep 6, 2024 | Uncategorized
In honor of Read a Book Day, let’s take a closer look at how Canadians engage with literature. Recent surveys from BookNet Canada reveal intriguing insights into the country’s shifting reading patterns. The Rise of Free Books For the first time in 2023,...
by abhay | Aug 20, 2024 | Uncategorized
The film adaptation of Colleen Hoover’s bestselling novel It Ends With Us has recently found itself at the center of controversy, not for its content, but for its marketing strategy. Starring Blake Lively and directed by Justin Baldoni, the film...
