by Ethos Researcher | Jan 5, 2019 | Uncategorized
When it comes to qualitative research, in-person research is the gold standard. With in-person research, you get non-verbal cues and group dynamics that can enhance insights. Inevitably, there are times when being in the same room presents challenges. With the right...
by Ethos Researcher | Sep 19, 2018 | Uncategorized
We’re living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualitative studies, may at first be hesitant to make this adjustment, but when done well and...
by Ethos Researcher | Jun 14, 2018 | Uncategorized
Research informs decisions; good research helps ensure business success. Investigation, experimentation, analysis: when done correctly, these and other types of research endeavors provide a solid foundation on which companies can develop actionable objectives and...