by Jehrel S | Jul 21, 2019 | Uncategorized
Keeping a project on budget (or, dare we say, under budget!) tops all of our priority lists. While there is no catch-all solution, we’ve assembled the following list that can be applied to almost all market research projects. Remember, first and foremost,...
by Jehrel S | Apr 4, 2019 | Uncategorized
When it comes to market research, what’s more important than accuracy and relevance? What’s more accurate and relevant than ensuring diversity in studies to fairly reflect the views of the community? For as long as I have been in business, there has always been a...
by Jehrel S | Jan 5, 2019 | Uncategorized
When it comes to qualitative research, in-person research is the gold standard. With in-person research, you get non-verbal cues and group dynamics that can enhance insights. Inevitably, there are times when being in the same room presents challenges. With the right...
by Jehrel S | Sep 19, 2018 | Uncategorized
We’re living in a time where many focus groups and other qualitative projects are shifting to online research. Moderators with extensive experience in traditional, in-person qualitative studies, may at first be hesitant to make this adjustment, but when done...
by Jehrel S | Jun 14, 2018 | Uncategorized
Research informs decisions; good research helps ensure business success. Investigation, experimentation, analysis: when done correctly, these and other types of research endeavors provide a solid foundation on which companies can develop actionable objectives and...
